The life of a rich and famous athlete lends the ability to participate in ventures outside of sport. Outside of the luxury lifestyle, the competition runs fierce in a few of the most famous and successful athletes on the planet. This continuous strive transfers into the online gaming platform, producing business relationships between player and establishment. Below are 5 athletes that participate heavily in the promotion of major gambling sites and online casinos.
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Usain Bolt
When he is not setting the world ablaze and smashing personal records on the track, Usain can be found at the tables. He signed on to the PokerStars brand briefly after announcing his retirement from sport in 2017. This quick-minded individual has proven time and time again he has the mental acuity to know what he needs to do to succeed. This mental focus can transfer within the game and mark for him to find success within a space that races his mind against the thought processes of others. The site even created a new gaming platform in the likeness of Bolt, a fitting gameplay format that requires the user to act quick and efficiently.
Cristiano Ronaldo and Neymar Jr.
Footballers are found frequenting the game of poker. It is a nice way for them to relax and gain a sense of mental purpose that is needed in the game of soccer. Both players mentioned feature massive social media followings, making them high targets for any sort of marketing base. PokerStars was again the source to make the move to bring these meccas on-board with the brand. Both players also gained a nice monetary value for their support. The contracts each signed will require some guest appearances, which is something these two participate often with during the off-season. Due to the sport having very few openings for time off, this signing represents some sort of importance to both players. They both have a passion for the game of poker and have frequented online or live play whenever they get a chance during travel. Their international popularity marks for a worldwide attraction for PokerStars, a relationship that goes both ways. PokerStars also signed the two’s charitable organizations on-board with this contract, allowing the company to make hefty contributions to much needed foundations, communities, and charities these players hold dear.
Another Striker and a Physical Striker
Two other celebrities/famed athletes have found their calling within the promotional space for online gambling. The first, Zlatan Ibrahimovic, signed on with BetHard Entertainment. This group works heavily within different sports betting tickets, providing a wide range of betting options on a global sense of sport. Zlatan is not allowed to bet on sports, but this company also has online poker matches, slot machines, and different gaming platforms. The last is Mike Tyson. Tyson signed one of the most lucrative deals with an online gambling company, inking a 15-year relationship with Inspired Gaming. This company gained the rights to use Tyson’s likeness across its many different online platforms, creating machines in his likeness and utilizing phrases and other such ideals in promotional efforts. Tyson collects his hefty check each month and this company keeps the Iron Mike brand thriving and spreading across the globe. Mike has also been known to frequent online and live establishments in the past, so the signing also adds a recognizable face to the brand, boosting popularity across online gambling companies.